Digital Marketing Content Manager

Accelerance is looking for an innovative and passionate B2B marketing professional to join our remote marketing team in Charlotte, North Carolina or Phoenix, Arizona. The Digital Marketing Content Manager is responsible for developing and implementing marketing, branding and communication campaigns aligned with our data-driven, omnichannel marketing strategy. This position reports to the CMO and offers an exciting digitally-focused opportunity to gain experience in highly relevant integrated marketing content development, deployment and measurement skills.

Responsibilities: 

• Play a pivotal role in growing our brand as a thought leader to influence our target audience in the technology consulting space 

• Partner with the sales enablement team to create CRM initiatives focused on demand generation and nurture campaigns along the marketing funnel 

• Take multimedia content development to the next level including guides, blog content, email programs, website landing pages, infographics, video and more

• Copy writing across a wide variety of media 

• Oversee creative development of collateral, promotions, advertisements, and other marketing-related projects with graphic design resources

• Lead content management, engagement and distribution across all channels with a focus on expanding online and social presence, engagement and NPS

• Drive regular website content and functionality upgrades in partnership with the webmaster

• Contribute to ideas and initiatives for producing assets for new service offerings and international partner programs

• Own the annual marketing and content campaigns calendar ideas and planning

• Create and manage project plans 

• Track digital marketing channel and campaign performance and deliver detailed written reports and verbal presentations directly to the senior management team

• Use research insights to create deliverables informed by market trends, demographics, pricing schedules, competitor products, and other relevant information

• Learn and master the marketing stack including Hubspot, NextRoll, LinkedIn, Google Analytics, AdWords and Moz 

Required Skills and Abilities

• Bachelor’s degree in business or marketing related field required

• 3+ years of experience in digital marketing (B2B preferred), content development, and demand generation.  

• A passion for the fast-paced B2B technology marketing space

• Exceptional writing and content development skills across a range of media

• Ability to develop and manage integrated marketing campaigns from concept to launch and measurement

• Experience with standard design of marketing assets such as landing pages, emails, collateral - more advanced graphic design skills are a plus

• Strong project management and organization skills

• Attention to detail with commitment to high-quality work products

• Ability to contribute to senior-level management presentations 

• A fast learner with the ability to quickly master new marketing techniques and tools

• Experience with consulting or outsourcing environments is a plus

• Experience with a content creation and CRM tool required (Hubspot or Marketo preferred): Our website and campaign management is in Hubspot

• Proficient in productivity suites such as Google or O365

• Knowledge of Google Analytics with search tool a plus (AdWords, MOZ or SEMRush)

• A plus, but not required: Experience with a graphic design tool (eg Adobe suite)  

Why Accelerance

We have a highly relevant “reason for being” in today’s fast-paced digital world. A technology talent crisis and prohibitively high developer costs threaten IT leaders’ ambitions for digital transformation and innovation. Accelerance helps close that skills gap. As an Accelerance marketer, you’ll be an integral part of our mission to put clients’ technical ambitions within reach through strategic software outsourcing solutions. Accelerance helps clients looking for offshore software development to find the right outsourcing partners in order to stand up and scale highly skilled tech teams with all of the benefits and none of the risks of outsourcing.

Grow your career in B2B omnichannel marketing with a technology-based company founded out of Silicon Valley. Accelerance began more than two decades ago to harness the power of great engineering talent everywhere. Our brand stands for the highest quality, affordable offshoring solutions offered by trusted advisors. We have a unique story to leverage: We personally have vetted more than 8,000 firms to create our proprietary global Certified Partner Network which includes only the top 1% of quality software outsourcing firms anywhere. And we offer value-added, worldclass professional software consulting services. As a result, Accelerance delivers the world’s best technology sourcing experience and results, empowering clients to outsource with confidence. It’s a unique, winning value proposition in the digital era.

What We Offer

• Small entrepreneurial team environment where you can take initiative and make an impact

• Friendly, talented, collaborative colleagues

• A company culture that is passionate about creating remarkable experiences for our employees and our customers by fostering a global perspective, respect and cooperation, listening well and acting quickly, continuous learning and a drive for innovation, transparency and honesty

• Distributed work model including flexibility to work from home

• Opportunity for international travel to top destinations in the world to build relationships with our development partners

• Generous benefits package including medical, dental, vision, 401k matching program, long-term and short-term disability, group life and voluntary life

• Annual allowance for training, professional development and certifications

• Casual dress code

Location Details

Phoenix, AZ