Digital Marketing Manager

This Position Will be Based at

Our Mesa Corporate Office

Pima Medical Institute is looking for a dynamic and dedicated Digital Marketing Manager to join our marketing team. Must possess the desire to work within a cross-functional marketing team and with agency partners.

Working with the Corporate Director of Marketing and the internal marketing team, the responsibilities for this role include proposing and executing digital marketing strategies, improving visitor experience on digital sites by increasing conversions and inquires and analyzing results. You must be a clear communicator and able to work with a variety of specialized marketing positions. Being a part of the team, engaged and driven to improve outcomes is essential.

You will execute and track performance for internal and external marketing campaigns, promotions, advertising and websites. The position also acts as a liaison with internal teams on all digital applications.

Must have strong background in:

Digital Strategy and Analysis
Website and Landing Page Development
UI/UX Testing
A/B and CRO Testing
Data Analysis
Google Analytics
KPI Goals, Measurements and Reporting
- Analyze and implement best practices for SEO, SEM and content management
- Identify and test online media strategies to increase web traffic and conversions and drive growth
- B2C Marketing, Customer Journey and Lead Gen Strategies
- Work Well with Cross-Functional Marketing Team
- Partner with SEO Specialist in Tracking, Analyzing and Reporting Weekly and Monthly Results

Preferred background in:

Management or knowledge in the development and execution of content creation, web dev, proficient with Google Ad Manager, Google Tags, YouTube Channel building, EDU experience, vendor management, Kentico or other CRM knowledge

Qualifications