Description:
Responsibilities:
· Successfully manage large and complex paid search/pay per click (PPC) accounts across multiple search engines
· Optimize PPC and self-serve campaigns against cost-per-action (CPA), cost-per-click (CPC), cost-per-impression (CPM) and other goals
· Develop strategic paid social media advertising recommendations in support of client requests and needs that outline complete social media recommendations, implementation details (networks, formats), success measurements and timelines
· Place social media advertising campaigns across Facebook, Twitter, Instagram, LinkedIn, YouTube and Snapchat based on agreed upon campaign strategy
· Execute against interactive marketing campaigns for clients that include PPC advertising, online advertising, sponsorships, e-mail marketing, social and community-based marketing initiatives
· Consistently achieve established KPIs through thorough planning, execution and optimization
· Work with internal team members to gauge media performance and determine the extent to which campaign objectives and strategies were met
· Provide reach, share of voice, ROI/ROAS and spend estimates/forecasts upon request to support planning tasks
· Setup and deliver campaigns through various advertising servers, tracking, and analytics tools
· Analyzing campaign performance, recommend and implement necessary optimizations
· Produce regular campaign reports based on a comprehensive analysis of analytics and other proprietary data
· Develop point of views (POVs) on various digital media opportunities
· Work collaboratively with agency clients to leverage their industry and business expertise
· Ability to establish and maintain effective relationships, as well as build trust within and outside the immediate team
Requirements:
· Bachelor’s degree in a related field
· 2+ years of proven PPC campaign management experience
· 1+ years of proven campaign management experience in Facebook and other self-serve demand-side platforms (DSPs)
· Experience using Double Click ad servers required
· Google AdWords Certification required
· Proficiency with Facebook, Twitter, LinkedIn, YouTube, Instagram, and Snapchat that includes a solid understanding of each platform’s core features, as well as a technical understanding of each network’s advertising capabilities
· Ability to develop precisely targeted ad campaigns targeting key demographics
· Detail-oriented with excellent organizational, project/time management, and problem-solving skills
· Self-motivated, well-organized and assertive, with strong analytical and deductive skills
· Understanding of basic branding and marketing principles
· Understanding of interactive media and marketing tools
· Proficiency in MS Office products, especially Excel (advanced pivot tables, sums and lookup functions) and PowerPoint
· Command of written and spoken English with accurate use of punctuation and grammar
· Previous experience at an interactive agency desired, but it is not required
· Detailed awareness of the digital media landscape, trends, challenges and competition
· Strong knowledge of all aspects of digital media: Display, Mobile, Video, Search, Social, etc.
| Salary | Posted | Location |
| 40000 - 70000 Per Year | 2018-06-07 | 6991 E Camelback Rd, Ste C-340 Scottsdale AZ 85251 |